Apple TV will soon be available on Comcast's X1 cable boxes.

Remember when you had to snip the cord?



Folks, we've come full circle. The Apple TV app is coming to Comcast's Xfinity X1 boxes and the company's future XClass smart TVs. According to The Verge, CEO Brian Roberts confirmed this during an earnings call this week. Apple is also including Comcast's Xfinity Stream TV app on Apple TV devices as a demonstration of good faith. That's what I call synergy.

While this isn't a huge deal, it's still interesting that cable subscribers can view Apple TV shows like Ted Lasso, The Morning Show, and other unique Apple entertainment. At this time, it's unclear whether Xfinity customers will have to pay any extra costs to enjoy Apple TV programming.

Comcast has already negotiated arrangements with Netflix, Amazon, YouTube, and Disney Plus in the United States, so Apple is a touch late to the game. On the call, Roberts stated, "Our value to the streaming universe will continue to rise." "Today's Apple announcement is certainly another iteration of that."

I doubt Comcast will give Apple TV away for free to existing Xfinity customers, but the streaming service isn't outrageously priced either. Apple TV is $4.99 a month, and consumers get access to over 100,000 movies and series on iTunes to rent or buy. This appears to be a fantastic arrangement for Comcast subscribers.

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